Product data is an important success factor for digital channels and is subject to constant change. But without a well-structured classification for your products, there is no basis for delivering data to the channels in the required quality, at minimum cost and at the required speed.

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Data model

In addition to a sustainable, meaningfully structured product classification, a professional data model is one of the essential success factors of good product data. In the end, this is where you define how your products or your assortment are presented and found in all sales and marketing channels. This not only increases the efficiency of internal processes, but also significantly influences the buying experiences and decisions of your customers.

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design element
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