Digitalization requires a stronger focus on product information
In B2C as well as in B2B business models various channels and digital commerce concepts increase in their importance. Besides working processes, the richness and quality of available product data is especially important for a professional appearance. The higher the quality of product data, the better the digital channels can be individually designed and operated.
The foundation for Product!Connect is built upon years of broad experience with consulting projects fulfilling the needs of suppliers and retailers. The increased business benefits of product data have led companies to invest in Product Information Management (PIM) systems. These systems cover the individual data concepts and provide product data to distribution channels. However, PIM-Systems show some limitations regarding their capability to consolidate, map and transform data from a wide variety of partners. This gap in the data value chain will be closed by Product!Connect.